Story Focused
Why story matters.
A great story gives your audience an experience, one that allows them to see and feel the world as though they are the character in the story. And this is how masterful storytelling can deeply and authentically connect people to your brand.
Stories have been shown to increase perceived value, willingness to pay, brand loyalty, sharing intent, and even bigger variables, like how somebody views the world.
To successfully tell a compelling story, you need to first decide exactly what message you want to get across. What are your goals? Is it to inspire? Raise awareness? Create connections? What do you want your audience to feel? We can guide you to help find and tell your story.
Video for business.
Video marketing provides companies a flexible and attractive medium with a high sharing potential. Youtube has become the second biggest search engine behind Google. Google has been promoting the importance of video content for almost 15 years. That's why having videos on your website can help it receive higher rankings. Videos help your company improve the relationship with customers and build trust with potential clients.
An average person has an easier time making a connection when they see other people speaking to them directly. Latest statistics show, 72% of people prefer watching video over reading text when learning about a new product or service; and one in four consumers lose interest in a company that doesn’t have video. Viewers retain 95% of a message when they watch it in video format, compared to just 10% when reading text.